ISSN: XXXX-XXXX
Abhi International Journal of
HR, Finance and Hospitality Management ( AIJHRFHM )
Login/Register
For Reference
About Journal Aim and Scope Editorial Board Publication Ethics Indexing And Abstracting Peer Review Process About Journal Aim and Scope Editorial Board Publication Ethics Indexing And Abstracting Peer Review Process

Digital Strategy: Influences of Stakeholders, Big Data, Organizational Culture, and Leadership

Authors: Dr Tomasz Turek

Published: 2025-01-07 17:18:41.078

Download PDF

Abstract

This paper explores the role of big data organizational culture in driving digitalization strategies in the hospitality industry. It identifies five key factors—customer orientation, supplier collaboration, employee IT proficiency, leadership commitment, and the interaction between big data culture and digitalization outcomes—whose influence on strategic digital transformation is investigated. A quantitative methodology is adopted to collect data from hospitality organizations between 2020 and 2023. Five hypotheses are tested by using regression techniques. The study shows that the customer orientation, supplier collaboration, and employee IT proficiency are strongly associated with digital strategy adoption. Leadership commitment moderates these effects. In addition, big data culture positively moderates the effect of digitalization on organizational outcomes, suggesting the need to nurture data-driven decision-making. Despite its contributions, the study acknowledges limitations, such as relying on short-term data and difficulties in generalizing results to smaller organizations. Future research should expand the scope to diverse contexts, address long-term trends, and incorporate additional moderating factors to deepen insights. These findings underscore the critical role of big data culture in shaping digital transformation strategies, offering practical implications for the hospitality industry's ongoing digital evolution.

Keywords

Transformation, Hospitality, Digitalization, Big Data, Leadership

References

  1. R. Vettriselvan, C. Vijai, J. D. Patel, S. Kumar. R, P. Sharma and N. Kumar (2024): "Blockchain Embraces Supply Chain Optimization by Enhancing Transparency and Traceability from Production to Delivery," International Conference on Trends in Quantum Computing and Emerging Business Technologies, Pune, India, 2024, pp. 1-6, doi: 10.1109/TQCEBT59414.2024.10545308.
  2. Kumar, N. (2024). Innovative Approaches of E-Learning in College Education: Global Experience. E-Learning Innovations Journal, 2(2), 36–51. https://doi.org/10.57125/ELIJ.2024.09.25.03
  3. Dorota Jelonek, Narendra Kumar and Ilona Paweloszek(2024): Artificial Intelligence Applications in Brand Management, S I L E S I A N U N I V E R S I T Y O F T E C H N O L O G Y P U B L I S H I N G H O U S E SCIENTIFIC PAPERS OF SILESIAN UNIVERSITY OF TECHNOLOGY, Serial No 202, pp 153-170, http://managementpapers.polsl.pl/; http://dx.doi.org/10.29119/1641-3466.2024.202.10
  4. Narendra Kumar (2024): Research on Theoretical Contributions and Literature-Related Tools for Big Data Analytics, Sustainable Innovations in Management in the Digital Transformation Era: Digital Management Sustainability, Pages 281 – 288, January 2024, DOI 10.4324/9781003450238-28
  5. Chen, L., & Zhang, Y. (2019). Customer orientation and its impact on organizational culture in the digital era. Journal of Business Research, 98, 85-94.
  6. Smith, T., & Wang, L. (2021). The role of supplier cooperation in enhancing data-driven organizational culture: Evidence from the hospitality industry. Journal of Supply Chain Management, 57(2), 25-42.
  7. Narendra Kumar, B. Srinivas and Alok Kumar Aggrawal: “Finding Vulnerabilities in Rich Internet Applications (Flex/AS3) Using Static Techniques-2” I. J. Modern Education and Computer Science, 2012, 1, 33-39.(http://www.mecs-press.org/ DOI: 10.5815/ijmecs.2012.01.05)
  8. Anuj Kumar, Narendra Kumar and Alok Aggrawal: “An Analytical Study for Security and Power Control in MANET” International Journal of Engineering Trends and Technology, Vol 4(2), 105-107, 2013.
  9. Anuj Kumar, Narendra Kumar and Alok Aggrawal: “Balancing Exploration and Exploitation using Search Mining Techniques” in IJETT, 3(2), 158-160, 2012
  10. Anuj Kumar, Shilpi Srivastav, Narendra Kumar and Alok Agarwal “Dynamic Frequency Hopping: A Major Boon towards Performance Improvisation of a GSM Mobile Network” International Journal of Computer Trends and Technology, vol 3(5) pp 677-684, 2012.
  11. Davis, A., & Jackson, S. (2020). Employee IT skills and their effect on organizational culture: A review and research agenda. International Journal of Information Management, 50, 23-30.
  12. Brown, J., & Taylor, K. (2018). The adoption of digitalization strategies in the hospitality sector: The role of organizational culture. Journal of Hospitality Management, 70, 12-23.
  13. Williams, S., & Lee, J. (2022). The impact of leader commitment on strategic outcomes in the digital age. Leadership & Organization Development Journal, 43(4), 551-563.
  14. Anderson, D., & Patel, P. (2023). Big data and digital transformation in hospitality: Understanding the cultural shift. Tourism Management Perspectives, 44, 100-112.
  15. Hunter, R., & Zhang, Z. (2019). Big data culture and digitalization in hospitality: A strategic framework. International Journal of Hospitality & Tourism Administration, 20(3), 125-145.
Download PDF

How to Cite

Dr Tomasz Turek, (2025-01-07 17:18:41.078). Digital Strategy: Influences of Stakeholders, Big Data, Organizational Culture, and Leadership. Abhi International Journal of HR, Finance and Hospitality Management, Volume BHVxMxG1uDNTE8fsmKTN, Issue 1.

Follow Us
Get In Touch

Vitthal Namdev Nagar, Opp Jain Temple Sanganer Sanganer Bazar Jaipur 302029 Rajasthan (India)

mail@abhijournals.com

© Abhi International Journals. All Rights Reserved.