Abstract

This study examines the factors that determine tourist accommodation choices during the COVID-19 pandemic, focusing on Athenian residents and the added complexity of health uncertainty. Qualitative research will be used to explore five key areas: health and safety concerns, the price-quality nexus, risk perception, the relationship between quality and health safety, and decision-making under uncertainty. The study employs fsQCA and NCA and discovers how health protocols, risk perceptions, and a trade-off between price and quality shape the decision by tourists. Findings from the study suggest an importance attached to accommodation, stricter health measures, prioritizing quality over cost, and adaptive strategies in the process of decision-making by those in uncertain times. This study is helpful to the accommodation industry as it will guide on how to stay aligned with changing consumer priorities in health crises.