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Personalized Marketing with AI: Revolutionizing Consumer Engagement Strategies in Marketing Management

Authors: Leszek Ziora, Narendra Kumar

Published: 2025-02-21 13:51:19.466

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Abstract

This study investigates the transformative role of artificial intelligence (AI) in personalized marketing management, focusing on its ability to enhance consumer engagement. Through qualitative research, it explores how AI algorithms analyze consumer data, the effectiveness of personalized campaigns, behavioral impacts on consumers, ethical considerations, and the long-term strategic implications of AI in marketing. Findings reveal that AI significantly improves data-driven insights, enhances consumer interactions, and influences purchasing behavior. However, there are ethical concerns and the need for balanced AI-human collaboration, which emerge as critical challenges. The research calls for a hybrid approach in order to maintain innovation and ethical integrity.

Keywords

Consumer Engagement, Ethical AI, Data-Driven Marketing, Strategic Integration

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How to Cite

Leszek Ziora, Narendra Kumar, (2025-02-21 13:51:19.466). Personalized Marketing with AI: Revolutionizing Consumer Engagement Strategies in Marketing Management. Abhi International Journal of Artificial Intelligence Applications in Management, Volume gpTBiZxniwwd8NV9pezs, Issue 1.

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